Acer is planning to expand its business and position its brand aggressively in Indian market. As part of its new strategies, it will be launching five tablet PCs and five smartphones. For Acer’s Iconia tablet PCs, the company has planned a total expenditure of $1 million.
At present, Acre has 11.3% share in the PC segment and 10.6% share in the notebook segment. The launch of its new products is likely to strengthen its position in the market.
The company will also organize ATL and BTL activities to attract the customers and provide them more information about its new products.
Managing Director of Acer India, WS Mukund, said that the company has done its ground work and it quiet confident but it’s still not sure about how many tablet PCs and smartphones the company will sell in India. He further added that these products will be more affordable and easy to use.
The company has claimed that the content of tablet PCs and smartphones can easily be shared on different screen sizes. The company said that it was the primary requirement of the users, as per their internet feedback.
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